Before getting started I would like you to know that I am all about making a real difference. My work is based on humility, creativity and storytelling.

I want my customers to really work towards something they feel connected to. I am not here for shallow sustainability promises.

I am not a KPI person. I am a storyteller, an idealist, visionary and a systems-thinker.

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Fashion, the environment and responsibility have always belonged together for me: 

When I was four, I passionately buried dead birds in my grandmother's garden that had crashed against the window while I was wearing my most beautiful flower dress. But I didn't just bury the birds, I built them a cemetery in Grandma's garden. Each bird got a name before the burial, because anonymous burials are even sadder than ‚normal‘ ones. So soon there were some crosses with different names on them in my grandma's garden.

I had taken over responsibility for the death of numerous birds caused by a higher cause, hidden to me at that time. As a little girl I couldn‘t grasp the fault in the system. But i remember the compassion and sadness, every time I discovered a dead bird again. And I remember asking myself why so many birds flew against the window and died, despite these stickers simulating the silhoutte of other birds.

Why was there a supposed solution for a problem that did not work in real life? As my grandmother is dead and her house is sold, i probably won‘t figure out the root cause of the problem. But I am still asking these big question:

 

Why is there so much microplastic?

And what is the root cause of this phenomenon?

What does our culture and worldview have to do with the system failure?

How would the ocean design a pair of jeans? 

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